@article{Klink:187591,
      recid = {187591},
      author = {Klink, Jeanette and Langen, Nina and Hartmann, Monika},
      title = {The Individual Behavior of Consumers Visualized by Means  of Sequence Analysis},
      address = {2014-09},
      number = {871-2016-60837},
      pages = {14},
      year = {2014},
      abstract = {This paper measures consumer preferences for different  (ethical) product attributes of meat products by  questionnaires and compares these results to the ones  obtained using an individualized Information Display Matrix  (IDM). The products considered in the study are pork and  chicken cutlet. The findings firstly confirm that the IDM  is able to reduce social desirability effects, a problem  which likely is of importance in surveys investigating the  relevance of ethical product characteristics. Secondly,  using sequence analysis the paper provides information on  the intensity of the information search process. In fact it  can be shown that many consumers neglect almost half of the  attributes presented. Thirdly, the paper shows that it is  possible and can be considered a methodological advancement  in IDM research to apply sequence analysis to data acquired  via an IDM. Different indicators allow quantifying main  characteristics of consumers’ information search process  and make it possible to test for differences between data  obtained from different IDM experiments.},
      url = {http://ageconsearch.umn.edu/record/187591},
      doi = {https://doi.org/10.22004/ag.econ.187591},
}