000187514 001__ 187514 000187514 005__ 20210122074332.0 000187514 0247_ $$aHU-ISSN 1789-221X – Electronic Version: ISSN 1789-7874$$2Other 000187514 0247_ $$2doi$$a10.22004/ag.econ.187514 000187514 037__ $$a1033-2016-83991 000187514 037__ $$a1033-2016-84655 000187514 041__ $$aeng 000187514 245__ $$aBranding potential of spas in the Northern Plain and the Mid-Transdanubian Regions 000187514 260__ $$c2013 000187514 269__ $$a2013 000187514 270__ $$mmuller@ektf.hu$$pMüller, Anetta 000187514 300__ $$a4 000187514 336__ $$aJournal Article 000187514 490__ $$a7 000187514 490__ $$a4-5 000187514 520__ $$aBased on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern- Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths. 000187514 650__ $$aCommunity/Rural/Urban Development 000187514 650__ $$aMarketing 000187514 650__ $$aPublic Economics 000187514 6531_ $$abranding 000187514 6531_ $$abrand element 000187514 6531_ $$atourism brand 000187514 6531_ $$abath 000187514 700__ $$aMosonyi, Attila 000187514 700__ $$aLengyel, Attila 000187514 700__ $$aMüller, Anetta 000187514 773__ $$q97$$o100$$tAPSTRACT: Applied Studies in Agribusiness and Commerce$$j07$$k4-5$$d2013 000187514 8564_ $$99a3bca95-8eb6-4da5-a695-6255c4a645f8$$s393607$$uhttps://ageconsearch.umn.edu/record/187514/files/13_Mosoni.pdf 000187514 887__ $$ahttp://purl.umn.edu/187514 000187514 909CO $$ooai:ageconsearch.umn.edu:187514$$pGLOBAL_SET 000187514 912__ $$nSubmitted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-10-22T08:35:49Z No. of bitstreams: 1 13_Mosoni.pdf: 393607 bytes, checksum: 4caeebf0ca9e0cb67d8d75551b159e49 (MD5) 000187514 912__ $$nMade available in DSpace on 2014-10-22T08:35:49Z (GMT). No. of bitstreams: 1 13_Mosoni.pdf: 393607 bytes, checksum: 4caeebf0ca9e0cb67d8d75551b159e49 (MD5) Previous issue date: 2013 000187514 913__ $$aLicense granted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-10-22T08:32:35Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000187514 980__ $$a1033 000187514 982__ $$gAPSTRACT: Applied Studies in Agribusiness and Commerce>Volume 07, Number 4-5, 2013