@article{Mosonyi:187514,
      recid = {187514},
      author = {Mosonyi, Attila and Lengyel, Attila and Müller, Anetta},
      title = {Branding potential of spas in the Northern Plain and the  Mid-Transdanubian Regions},
      journal = {APSTRACT: Applied Studies in Agribusiness and Commerce},
      address = {2013},
      number = {1033-2016-83991},
      series = {7},
      pages = {4},
      year = {2013},
      abstract = {Based on both primary and secondary research in our  article we examined the brand elements of the main baths of  the Northern-
Plain Region (Szolnok Liget Thermal and  Experience Bath, Nyiregyháza Aquarius Experience Bath, a  Hajdúszoboszló Hungarospa Plc. and
the Debrecen Aquaticum  Mediterranean Experience bath ) and the Mid-Transdanubian  Region (Komárom Medical bath, Agárd Thermal and
Medical  Bath, Pápa Castle Garden Bath) and worked out their brand  systems. We also examined and analysed the possibilities  and process
of branding. According to their brand elements  we established three categories for the baths: Established  brands, Developing brands and
Brandable baths.},
      url = {http://ageconsearch.umn.edu/record/187514},
      doi = {https://doi.org/10.22004/ag.econ.187514},
}