000187424 001__ 187424
000187424 005__ 20210819134219.0
000187424 0247_ $$2doi$$a10.22004/ag.econ.187424
000187424 037__ $$a871-2016-60817
000187424 041__ $$aeng
000187424 245__ $$aFunctional food consumption in Germany: A lifestyle segmentation study
000187424 260__ $$c2010-04
000187424 269__ $$a2010-04
000187424 300__ $$a30
000187424 336__ $$aWorking or Discussion Paper
000187424 520__ $$aDue to increasing health consciousness among consumers, there is an ever‐growing demand
for food and beverages with health‐improving components. Not only ‘light’ and low fat
products are in demand, but increasingly so‐called well‐being products and food which can
prevent certain diseases. The German market for functional food is still growing. But who
are the German functional food consumers? In an online‐survey referring to the Food‐
Related Lifestyle by BRUNSØ and GRUNERT (1995) we tried to identify different groups of functional
food buyers in Germany and to answer the following questions: If there are different
consumer groups, how do they vary in their functional food consumption, their buying motives
for functional food and their lifestyles? In conclusion, we have identified two different
groups of functional food consumers in Germany: The “Health oriented functional food buyers”
and the “Convenient functional food buyers” and give recommendations for marketing
strategies.
000187424 546__ $$aEnglish
000187424 650__ $$aFood Consumption/Nutrition/Food Safety
000187424 6531_ $$afunctional food
000187424 6531_ $$acluster analysis
000187424 6531_ $$aFood‐Related Lifestyle
000187424 700__ $$aFranz, Annabell
000187424 700__ $$aNowak, Beate
000187424 773__ $$d2014
000187424 8564_ $$9aeaeffa9-03a4-4741-9b96-63e309f8e6c5$$s1286694$$uhttps://ageconsearch.umn.edu/record/187424/files/Discussion%20Paper%20%20Franz%20Nowak.pdf
000187424 887__ $$ahttp://purl.umn.edu/187424
000187424 909CO $$ooai:ageconsearch.umn.edu:187424$$pGLOBAL_SET
000187424 912__ $$nSubmitted by Mallory Pagel (pagel107@umn.edu) on 2014-10-20T14:52:34Z
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Discussion Paper  Franz Nowak.pdf: 1286694 bytes, checksum: 511c8927c57a50d13be8041776238de1 (MD5)
  Previous issue date: 2010-04
000187424 913__ $$aLicense granted by Mallory Pagel (pagel107@umn.edu) on 2014-10-20T14:45:37Z (GMT):

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000187424 980__ $$a857
000187424 982__ $$gGeorg-August-Universitaet Goettingen > Department of Agricultural and Rural Development (DARE) Discussion Papers