@article{Franz:187424,
      recid = {187424},
      author = {Franz, Annabell and Nowak, Beate},
      title = {Functional food consumption in Germany: A lifestyle  segmentation study},
      address = {2010-04},
      number = {871-2016-60817},
      pages = {30},
      year = {2010},
      abstract = {Due to increasing health consciousness among consumers,  there is an ever‐growing demand
for food and beverages with  health‐improving components. Not only ‘light’ and low  fat
products are in demand, but increasingly so‐called  well‐being products and food which can
prevent certain  diseases. The German market for functional food is still  growing. But who
are the German functional food consumers?  In an online‐survey referring to the Food‐
Related  Lifestyle by BRUNSØ and GRUNERT (1995) we tried to identify  different groups of functional
food buyers in Germany and  to answer the following questions: If there are  different
consumer groups, how do they vary in their  functional food consumption, their buying motives
for  functional food and their lifestyles? In conclusion, we  have identified two different
groups of functional food  consumers in Germany: The “Health oriented functional food  buyers”
and the “Convenient functional food buyers” and  give recommendations for marketing
strategies.},
      url = {http://ageconsearch.umn.edu/record/187424},
      doi = {https://doi.org/10.22004/ag.econ.187424},
}