@article{Becot:186927,
      recid = {186927},
      author = {Becot, Florence and Conner, David and Nelson, Abbie and  Buckwalter, Erin and Erickson, Daniel},
      title = {Institutional Demand for Locally-Grown Food in Vermont:  Marketing Implications for Producers and Distributors},
      journal = {Journal of Food Distribution Research},
      address = {2014-07},
      number = {856-2016-58150},
      pages = {19},
      year = {2014},
      abstract = {Institutional food service operations have shown  increasing interest in locally grown foods, and are  providing a business opportunity for farmers and  distributors. The purpose of this paper is to present and  discuss the results and implications of a survey assessing  institutional food service operations in Vermont. We used  the 4 P’s (price, product, place, and promotion) Marketing  Mix framework to highlight marketing strategies for farmers  and distributors wanting to increase their sales of local  food to institutions.},
      url = {http://ageconsearch.umn.edu/record/186927},
      doi = {https://doi.org/10.22004/ag.econ.186927},
}