@article{Curtis:186924,
      recid = {186924},
      author = {Curtis, Kynda R. and Yeager, Irvin and Black, Brent and  Drost, Daniel and Ward, Ruby},
      title = {Market and Pricing Potential for Extended Season Fresh  Produce Sales: An Intermountain West Example},
      journal = {Journal of Food Distribution Research},
      address = {2014-07},
      number = {856-2016-58146},
      pages = {20},
      year = {2014},
      abstract = {This study assesses the potential for extending the  farmers’ market season in the Intermountain West by  evaluating producer and market manager perceptions  regarding product availability, pricing, and marketing  realities through web-based surveys conducted in 2011.  Potential extended season fresh produce pricing was  evaluated through forecasting models using pricing data  collected at farmers’ markets in the region. Study results  show that both producers and market managers perceive  potential benefits to extending the market season, but  detail potential obstacles, such as location and costs.  Produce price premiums in the extended season are likely,  but vary by product in magnitude and timing.},
      url = {http://ageconsearch.umn.edu/record/186924},
      doi = {https://doi.org/10.22004/ag.econ.186924},
}