Willingness to pay to avoid the consumption of pesticide residues in Uganda: An experimental auction approach

Experimental auctions were used to determine factors affecting the willingness to pay (WTP) of Ugandan rural and urban populations to avoid consuming pesticide residues. Information or type of proxy good did not affect WTP, while education had no effect in the urban population and had a negative effect in the rural population. Male respondents had a higher willingness to pay than female respondents in both samples. Free-riding behaviour was observed in both populations.