Risk Communication and Market Effects during Foodborne Illnesses: A Comparative Case Study of Bacterial Outbreaks in the U.S. and in Germany

The study analyzes two cases of E. coli outbreaks related to fresh produce, in the U.S. in 2006, and in Germany in 2011. The case analysis built on previous research how media coverage of foodborne illnesses influenced consumers’ risk perception. Reports by national newspapers and other targeted media, and official press releases and reports were compared. Market data and consumer purchasing behavior before and after the outbreak were analyzed for vegetables involved. Results show that media coverage and releases by governmental authorities affected consumer purchasing behavior in both cases. Furthermore, consumers seem to trust official advisories, in both countries.

Issue Date:
Sep 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#: 1559-2448) (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 3
Page range:
Total Pages:
JEL Codes:
Q11; Q13; Q18
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. Visit our website: www.ifama.org

 Record created 2017-04-01, last modified 2018-01-22

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)