@article{Batts:183427,
      recid = {183427},
      author = {Batts, Ryan M. and Brandenberger, Tracy L. and Irwin,  Scott  H. and Good, Darrel L.},
      title = {Advisory Service Marketing Profiles for Soft Red Winter  Wheat over 1995-2004},
      address = {2009-12},
      number = {1631-2016-134999},
      series = {AgMAS Project Research Report},
      pages = {233},
      year = {2009},
      abstract = {This report presents marketing profiles and loan  deficiency payment/marketing loan gain profiles for the  advisory services followed by the AgMAS Project for the  1995 through 2004 soft red winter wheat crops. Marketing  profiles are constructed by plotting the cumulative net  amount priced under each program’s set of recommendations  throughout the crop year. Loan deficiency payment/marketing  loan gain (LDP/MLG) profiles are constructed by plotting  the cumulative percentage of the crop on which the LDP/MLG  was claimed during the crop year. 
Marketing profiles  provide information to evaluate the style of advisory  services in several ways. The percentage of crop priced is  a measure of within-crop year price risk. The higher the  proportion of a crop priced, the lower the sensitivity of  the farmer’s position value to crop price changes. For  example, when 100% of the crop is priced there is no price  sensitivity, which means that changes in price do not  affect the value of the farmer’s position. On the other  hand, when the amount priced is 0%, the value of the  farmer’s position will vary in the same proportion as the  change in price. Marketing profiles, therefore, allow  investigating the evolution of price sensitivity under each  service’s set of recommendations along the marketing  window.
Marketing profiles also provide other useful  information. The number of steps in the profile lines and  the location of these steps in the marketing window provide  information about timing, frequency and size of recommended  transactions. It is also possible to determine from the  marketing profile figures how intensely a program uses  options markets, since when options positions are open the  profile line is irregular. In the same way, LDP/MLG  profiles provide information about the size and timing of  LDP/MLG claims.},
      url = {http://ageconsearch.umn.edu/record/183427},
      doi = {https://doi.org/10.22004/ag.econ.183427},
}