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Abstract

Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.

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