@article{Capelli:182917,
      recid = {182917},
      author = {Capelli, Maria Giacinta and Menozzi, Davide and Arfini,  Filippo},
      title = {Consumer willingness to pay for food quality labels:  evaluating the prosciutto di parma PDO quality  differentiation strategy},
      address = {2014-08},
      number = {727-2016-50384},
      pages = {6},
      year = {2014},
      abstract = {This poster paper aims to investigate the consumers’  preferences and willingness to pay for different quality  strategies associated with the designations Prosciutto di  Parma PDO. After a qualitative analysis, an on-line choice  experiment was conducted on a sample of 250 Italian  consumers. A multinomial logit model was tested to assess  the relative importance of quality attributes. The results  show that price, a “high quality” PDO label and the ageing  period are the most important attributes for consumers.  These findings provide Consortium members with an important  food for thought for the development of future strategies  for the Designation of Origin.},
      url = {http://ageconsearch.umn.edu/record/182917},
      doi = {https://doi.org/10.22004/ag.econ.182917},
}