One of the core requests in assuring competitiveness and sustainability in the food value chain is transparency. The complexity of the sector, the absence of focal players in the field,the complexity in the collection, processing and communication of information, and limitations in information and network technology have made it difficult to find concepts and solutions that could solve the transparency problem at consumers’ end. This is where the Future Internet provides opportunities that allowed to meet the challenge and to appropriately address the transparency problem. This paper introduces into the subject through a detailed outline of the transparency complexity of the food sector and the requirements on concepts and systems that could deal with it.