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Abstract

Chinese government has attempted to promote food traceability system with all strength, but the application process of this system is very slow. The reason is that the adopters have a low level of system application, which causes the system to be invalid at the source of traceability. This paper applies literature research method to analyze the influencing factors for slow application process of the food traceability system in China from various angles including manufacturer, technology, consumer and law, and further concludes that the applying intention of manufacturers, cognizing and purchasing intentions of consumers, and legal environment are important factors for slow progress of system application. On the basis of the research conclusions, the paper proposes practical ways for better construction of food traceability system in China.

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