TY  - EJOUR
AB  - HomeVeg Tanzania Ltd. is a fresh fruits and vegetables export company in Arusha, Tanzania. Since its inception, five years ago, they’ve recruited 55 employees, working with 1,600 smallholder farmers. They successfully produce high quality products—up to seven tons per week that meet GLOBALG.A.P. and British Retail Consortium standards. Although sales are rising, production rates are affected by an increasing amount of reject due to product handling and strict export standards. Its next strategy is to add outlets in the domestic market. This case discusses its journey towards accomplishing the opportunity, despite obstacles under the acronym GLIMPSE.
AU  - Dominic, Theresia
AU  - Theuvsen, Ludwig
AU  - Mvungi, Mussa
AU  - Ufunguo, Ray
DA  - 2014-07-01
DA  - 2014-07-01
DO  - ISSN: 1559-2448
DO  - 10.22004/ag.econ.179610
DO  - Other
DO  - doi
ED  - IFAMR,   IFAMA
ED  - editor
EP  - 209
EP  - 205
ID  - 179610
IS  - B
JF  - International Food and Agribusiness Management Review
KW  - Agribusiness
KW  - Crop Production/Industries
KW  - Environmental Economics and Policy
KW  - Labor and Human Capital
KW  - Land Economics/Use
KW  - Farming for the Future
KW  - sustainable agriculture
KW  - farming
KW  - environment
L1  - https://ageconsearch.umn.edu/record/179610/files/Homeveg_27.pdf
L2  - https://ageconsearch.umn.edu/record/179610/files/Homeveg_27.pdf
L4  - https://ageconsearch.umn.edu/record/179610/files/Homeveg_27.pdf
LA  - eng
LK  - https://ageconsearch.umn.edu/record/179610/files/Homeveg_27.pdf
N1  - The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
N2  - HomeVeg Tanzania Ltd. is a fresh fruits and vegetables export company in Arusha, Tanzania. Since its inception, five years ago, they’ve recruited 55 employees, working with 1,600 smallholder farmers. They successfully produce high quality products—up to seven tons per week that meet GLOBALG.A.P. and British Retail Consortium standards. Although sales are rising, production rates are affected by an increasing amount of reject due to product handling and strict export standards. Its next strategy is to add outlets in the domestic market. This case discusses its journey towards accomplishing the opportunity, despite obstacles under the acronym GLIMPSE.
PY  - 2014-07-01
PY  - 2014-07-01
SP  - 205
T1  - HomeVeg Tanzania  Managing a New Strategy Amidst GLIMPSE Challenges
TI  - HomeVeg Tanzania  Managing a New Strategy Amidst GLIMPSE Challenges
UR  - https://ageconsearch.umn.edu/record/179610/files/Homeveg_27.pdf
VL  - 17
Y1  - 2014-07-01
T2  - International Food and Agribusiness Management Review
T2  - Volume 17
T2  - Special Issue B
ER  -