@article{Vink:179488,
      recid = {179488},
      author = {Vink, Nick and Bergh, Martin and Novak, Barbara M.},
      title = {Rooibos Ltd: Turning Indigenous Products into Business  Opportunities},
      journal = {International Food and Agribusiness Management Review},
      address = {2014-07-01},
      number = {1030-2016-82999},
      series = {Volume 17},
      pages = {5},
      month = {Jul},
      year = {2014},
      note = {The IFAMR is published quarterly by the International Food  and Agribusiness Management Association. For complete  library visit: www.ifama.org},
      abstract = {Rooibos Ltd is the largest processor of Rooibos tea, and  currently has a turnover of more than R250 million per  year, experiencing strong turnover and export growth over  the past few years. The production of the tea is a cyclical  process, which creates unique challenges to the company.  Key success factors include strong upstream and downstream  contractual relationships, ethical stewardship of the  product, employees and the environment, and technological  leadership. Because production is cyclical, success  requires a long term vision, while finances need to be  managed within the constraints of this long term cycle. Key  lessons are to protect your intellectual property; decide  whether you have the potential to be a large business or to  remain a medium sized business; understand your industry  and your strengths and weaknesses; and strive to be the  best supplier of product and the best service provider.},
      url = {http://ageconsearch.umn.edu/record/179488},
      doi = {https://doi.org/10.22004/ag.econ.179488},
}