@article{Ohlmer:174421,
      recid = {174421},
      author = {Ohlmer, Bo and Olson, Kent and Brehmer, Berndt},
      title = {Understanding farmers' decision making processes and  improving managerial assistance},
      journal = {Agricultural Economics: The Journal of the International  Association of Agricultural Economists},
      address = {1998-05},
      number = {968-2016-75878},
      pages = {18},
      year = {1998},
      abstract = {Few studies have been made of how fanners make decisions.  Most research and teaching has focused on the decision  event,
not the whole process. Current knowledge of the  decision making process is reviewed and described as a set  of eight functions
or elements: values and goals, problem  detection, problem definition, observation, analysis,  development of intention,
implementation, and  responsibility bearing. The relevancy of this view of  fanners' decision making behavior is tested through
a  series of case studies. Based on these observations, the  conceptual model of the decision process is revised to  include four
phases and four subprocesses. The four phases  are problem detection, problem definition, analysis and  choice, and
implementation. The four subprocesses are  searching and paying attention, planning, evaluating and  choosing, and checking
the choice. In addition, we note  that fanners prefer the ability to continually update their  evaluation and plans, a qualitative vs.
quantitative  analysis, a "quick and simple" vs. detailed and elaborate  analysis, small tests and incremental implementation,
and  feed forward and compensation vs. post-implementation  evaluation. Implications of this fuller view of the  decision
making process for management assistance are  discussed. © 1998 Elsevier Science B.V. All rights  reserved.},
      url = {http://ageconsearch.umn.edu/record/174421},
      doi = {https://doi.org/10.22004/ag.econ.174421},
}