One hundred and fifty farmers in the Gunnedah area were surveyed to obtain information about perceptions of soil loss problems, soil management practices and a number of economic and social factors. Cluster analysis was then used to group the sample according to the severity of perceived soil loss problems and other characteristics. Perceptions of soil loss problems were found to be related to enterprise mix and soil types and use of land management services were found to be consistent with the perceived severity of problems. Interestingly, membership of Landcare groups was found to be independent of the severity of perceived soil loss.