@article{Galová:171033,
      recid = {171033},
      author = {Galová, Jana},
      title = {SELECTED BUSINESS ASPECTS OF THE EMERGING MARKET OF  UKRAINE},
      journal = {Journal of Central European Green Innovation},
      address = {2014},
      number = {1063-2016-86165},
      series = {2},
      pages = {9},
      year = {2014},
      abstract = {The current development of the world economy depends on  simultaneous integration and globalization tendencies. For  successful internationalization the company must know the  environment of the target market and understand the  consumer behaviour and needs of local consumers to choose  the right entry mode. The right business strategy for  companies is to compete in an integrated way that doesn't  ignore country differences or give into them. The paper  hereby presents an overview about the emerging market of  Ukraine in terms of selected trade indicators, with some  fundamental facts about political and business background.  Territorial expansion requires better understanding of  intercultural differences, business distance, and practice  of business negotiation, therefore it should contribute to  reducing the risk of entering the host market. Using the  CAGE framework, developed by Pankaj Ghemawat, we propose  possibilities for evaluating the environment of Ukraine.  This framework provides a basis for distinguishing  countries by identifying cultural, administrative,  geographic and economic differences or distances between  them. It is recommended to use the CAGE framework together  with the AAA triangle, which stands for adaptation,  aggregation and arbitrage, and helps companies to deal with  cross-border differences while serving as a strategic map  for managers. The paper is completed with an overview about  the ranking of Ukraine when compared with the world.},
      url = {http://ageconsearch.umn.edu/record/171033},
      doi = {https://doi.org/10.22004/ag.econ.171033},
}