@article{Khachatryan:170210,
      recid = {170210},
      author = {Khachatryan, Hayk and Zhou, Guzhen},
      title = {Preferences for Sustainable Lawn Care Practices: The  Choice of Lawn Fertilizers},
      address = {2014},
      number = {329-2016-13152},
      series = {Paper},
      pages = {29},
      year = {2014},
      abstract = {Urban sprawl in the U.S. has substantially increased the  area of maintained residential
landscapes. While there are  social and economic benefits associated with  well-maintained residential lawns, improper landscaping  practices, such as excessive irrigation and fertilization  may result in adverse environmental effects such as  fertilizer chemicals runoff into water
resources. Previous  studies investigated homeowners’ landscaping practices such  as amount and frequency of irrigation or fertilizing.  However, preferences and willingness to pay (WTP) for  eco-friendly fertilizer attributes, which would benefit  marketers, educators, and local governments in fertilizers  regulation related decision making, remains largely  unexplored. This
study utilized a discrete choice  experiment to investigate whether and how the presence of  ecofriendly attributes influence consumers’ preferences and  WTP for lawn fertilizers. Results from the mixed logit  model showed that homeowners were willing to pay price  premiums for products featured with  environmentally-sustainable attributes (i.e.,  controlled-release nitrogen,
phosphorus-free, and natural  and/or organic). It was also found that the experiment  participants preferred lawn fertilizers that were labeled  as pet-friendly and those that included pest control  feature. Relevant policy and marketing implications are  discussed.},
      url = {http://ageconsearch.umn.edu/record/170210},
      doi = {https://doi.org/10.22004/ag.econ.170210},
}