@article{Li:167716, recid = {167716}, author = {Li, Xiaogu and Jensen, Kimberly L. and Clark, Christopher D. and Lambert, Dayton M.}, title = {Will Consumers Pay a Premium for “Raised Carbon Friendly” Beef? Evidence from a Contingent Valuation Experiment}, address = {2014}, number = {329-2016-13313}, series = {Poster}, pages = {2}, year = {2014}, abstract = {Cattle production contributes about 2.2% of US greenhouse gas emissions. The adoption of prescribed grazing (PG) could reduce these emissions. Grass-fed beef products command price premiums; whether beef produced with PG programs would do likewise is not known. This research estimates consumer willingness-to-pay for beef grown using the PG technology.}, url = {http://ageconsearch.umn.edu/record/167716}, doi = {https://doi.org/10.22004/ag.econ.167716}, }