@article{Lassoued:166103,
      recid = {166103},
      author = {Lassoued, Rim and Hobbs, Jill E.},
      title = {The Determinants of Consumer Confidence in Credence  Attributes:Trust in the Food System and in Brands},
      address = {2014},
      number = {327-2016-12691},
      pages = {31},
      year = {2014},
      abstract = {Given the credence nature of food quality and food safety  attributes, consumers rely on abstract systems of  regulation as well as quality signals such as brands to  make informed choices. Motivated by the need to further  investigate what influences consumer confidence in credence  attributes, this paper develops a conceptual framework in  which trust in the food system (i.e. government, farmers,  manufacturers, and retailers) and brand trust are posited  to influence public confidence in credence attributes. The  proposition is tested using Structural Equation Modeling  techniques based on survey data from a sample of Canadian  consumers of fresh chicken meat and of packaged green  salad. Survey results indicate that while both trust in the  food system and brand trust are positively associated with  consumer confidence in credence attributes, the influence  of system trust on public confidence is more pronounced  than the effect of trust in individual food brands. The  effect of brand trust also appears to vary across product  categories. The paper offers insights into the use of SEM  to model the complexity underlying the determinants and  outcomes of trust within food networks.},
      url = {http://ageconsearch.umn.edu/record/166103},
      doi = {https://doi.org/10.22004/ag.econ.166103},
}