@article{Fang:166091,
      recid = {166091},
      author = {Fang, Di and Morrison, Richard},
      title = {New Product Adoption in a Friendship Network using Spatial  Lag Model},
      address = {2014},
      number = {327-2016-12702},
      pages = {5},
      year = {2014},
      note = {Paper removed at the request of the author, April 30,  2015.  Will be replaced by corrected copy.},
      abstract = {In this study we address the following question: does  friendship facilitate the adoption of a risk
inherent new  product? We did a validation study with a previously  recorded friendship network
and simulated scenario of a new  energy drink. We learn that spill over effect for such a  friendship
network is significantly more powerful than  product attributes or social demographic attributes.
We  conducted a spatial two-stage least square analysis with  simulated data.},
      url = {http://ageconsearch.umn.edu/record/166091},
      doi = {https://doi.org/10.22004/ag.econ.166091},
}