@article{Carroll:165934,
      recid = {165934},
      author = {Carroll, Kathryn A. and Bernard, John C. and Pesek, John  D. Jr.},
      title = {Consumer Preferences for Tomatoes: The Influence of Local,  Organic, and State Program Promotions by Purchasing Venue},
      journal = {Journal of Agricultural and Resource Economics},
      address = {2013},
      number = {1835-2016-149487},
      pages = {18},
      year = {2013},
      abstract = {A choice experiment of consumers from five Mid-Atlantic  states was conducted to compare
marginal willingness to pay  for fresh tomatoes with the attributes locally grown, state  marketing
program promoted, and organic from either a  grocery store or farmers’ market. Data were analyzed
using  a mixed logit model. Results show that consumers in  Maryland, Pennsylvania, and Virginia
prefer local tomatoes,  while those in Delaware and New Jersey prefer state program  versions.
Unexpectedly, price premiums for organic over  conventional tomatoes were only exhibited in
Maryland, and  Virginia was the only state with a significant premium for  the farmers’ market
venue.},
      url = {http://ageconsearch.umn.edu/record/165934},
      doi = {https://doi.org/10.22004/ag.econ.165934},
}