@article{Lefèvre:165909,
      recid = {165909},
      author = {Lefèvre, Mélanie},
      title = {Do Consumers Pay More for What They Value More? The Case  of Local Milk-based Dairy Products in Senegal},
      journal = {Agricultural and Resource Economics Review},
      address = {2014-04},
      number = {1203-2016-95525},
      pages = {20},
      year = {2014},
      abstract = {Senegalese consumers prefer milk-based dairy products that  are local and fresh to ones produced with imported powder.  However, prices for fresh-milk-based and powder-based  products are not significantly different. I address this  puzzle by first confirming the preference using  choice-based conjoint data to evaluate whether Senegalese  consumers will pay a significant positive premium for fresh  local products. I then identify price determinants using a  unique dataset of milk product characteristics. The results  verify the Senegalese preference for fresh local dairy  products and show that consumers’ misinformation regarding  product composition prevents them from allocating a higher  price to local milk-based products.},
      url = {http://ageconsearch.umn.edu/record/165909},
      doi = {https://doi.org/10.22004/ag.econ.165909},
}