@article{Sun:165906,
      recid = {165906},
      author = {Sun, Lin and Gómez, Miguel I. and Chaddad, Fabio R. and  Ross, R. Brent},
      title = {Distribution Channel Choices of Wineries in Emerging Cool  Climate Regions},
      journal = {Agricultural and Resource Economics Review},
      address = {2014-04},
      number = {1203-2016-95529},
      pages = {17},
      year = {2014},
      abstract = {The number of wineries in nontraditional cool climate  regions of the United States has increased dramatically in  the last decade. We examine factors influencing  distribution channel choices by these wineries, including  winery characteristics, marketing strategies, and the  extent of vertical and horizontal integration. Using a  survey of winery operators in Michigan, Missouri, and New  York, we developed fractional logit models to test  hypotheses regarding their distribution channel choices. We  find that the share of wine sold through intermediated  channels increases with winery size, years of operation,  increased vertical and horizontal integration, and greater  promotional intensity and levels of self-reported marketing  challenges.},
      url = {http://ageconsearch.umn.edu/record/165906},
      doi = {https://doi.org/10.22004/ag.econ.165906},
}