Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages

This study explored factors influencing consumers’ beverage consumption. Consumers drank greater shares of beverages perceived as healthy and, in most cases, drank smaller shares of a beverage when they perceived alternative beverages as more healthy. One exception was carbonated sugar-sweetened beverages; the share of their consumption increased as health perceptions of 100 percent juice increased and vice versa. Another important determinant of beverage consumption share was objective and subjective health knowledge. Beverage drinking habit, which was measured by whether a beverage was consumed daily or weekly, was the most significant factor in explaining a beverage’s diet share.


Issue Date:
2014-04
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/165901
PURL Identifier:
http://purl.umn.edu/165901
Published in:
Agricultural and Resource Economics Review, 43, 1
Page range:
1-16
Total Pages:
16




 Record created 2017-04-01, last modified 2019-08-29

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