Rural tourism is the tourism development in rural areas. Under the rural tourism means all tourism activities that take place in rural areas that require travel services in the same places. Therefore in order to develop rural tourism is necessary to create an offer that includes the involvement of the local population, to preserve the environment in the tourist areas and enable economic gain. All of the above suggests that this approach can talk about sustainable development of rural tourism. The paper presents Vrbas municipality and potential drawbacks for the development of sustainable rural tourism and proposed concrete measures.