TY  - EJOUR
AB  - We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15.75 percent reduction. However, limiting calories would have a significantly greater impact on consumption of regular CSDs (–28.89 percent) and on calories consumed from CSDs (–19.34 percent). A tax on calories was least effective in curtailing overall consumption and consumption of regular CSDs.
AU  - Liu, Yizao
AU  - Lopez, Rigoberto A.
AU  - Zhu, Chen
DA  - 2014
DA  - 2014
DO  - 10.22004/ag.econ.164593
DO  - doi
ID  - 164593
JF  - Agricultural and Resource Economics Review
KW  - Agricultural and Food Policy
KW  - Consumer/Household Economics
KW  - Food Consumption/Nutrition/Food Safety
KW  - Health Economics and Policy
KW  - advertising
KW  - carbonated soft drinks
KW  - consumer behavior
KW  - demand
KW  - obesity
KW  - policy
KW  - sodas
KW  - taxes
L1  - https://ageconsearch.umn.edu/record/164593/files/ARER%202014%2004%20Liu%20AgEcon%20Prepub.pdf
L2  - https://ageconsearch.umn.edu/record/164593/files/ARER%202014%2004%20Liu%20AgEcon%20Prepub.pdf
L4  - https://ageconsearch.umn.edu/record/164593/files/ARER%202014%2004%20Liu%20AgEcon%20Prepub.pdf
LA  - eng
LK  - https://ageconsearch.umn.edu/record/164593/files/ARER%202014%2004%20Liu%20AgEcon%20Prepub.pdf
N2  - We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15.75 percent reduction. However, limiting calories would have a significantly greater impact on consumption of regular CSDs (–28.89 percent) and on calories consumed from CSDs (–19.34 percent). A tax on calories was least effective in curtailing overall consumption and consumption of regular CSDs.
PY  - 2014
PY  - 2014
T1  - The Impact of Four Alternative Policies to Decrease Soda Consumption
TI  - The Impact of Four Alternative Policies to Decrease Soda Consumption
UR  - https://ageconsearch.umn.edu/record/164593/files/ARER%202014%2004%20Liu%20AgEcon%20Prepub.pdf
VL  - Prepublication Previews
Y1  - 2014
T2  - Agricultural and Resource Economics Review
ER  -