@article{Liu:164593,
      recid = {164593},
      author = {Liu, Yizao and Lopez, Rigoberto A. and Zhu, Chen},
      title = {The Impact of Four Alternative Policies to Decrease Soda  Consumption},
      journal = {Agricultural and Resource Economics Review},
      address = {2014},
      number = {1203-2016-95543},
      pages = {16},
      year = {2014},
      abstract = {We examine the impact of four policy options on  consumption of carbonated soft drinks (CSDs) by estimating  a random-coefficient discrete-choice model of demand.  Policy simulations using demand estimates indicate that the  impacts of banning television advertising, limiting  container size, and limiting calories on total consumption  would be similar—an estimated 15.40–15.75 percent  reduction. However, limiting calories would have a  significantly greater impact on consumption of regular CSDs  (–28.89 percent) and on calories consumed from CSDs (–19.34  percent). A tax on calories was least effective in  curtailing overall consumption and consumption of regular  CSDs.},
      url = {http://ageconsearch.umn.edu/record/164593},
      doi = {https://doi.org/10.22004/ag.econ.164593},
}