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Abstract
Aresearch can also reveal the cooperative effectiveness of
agencies such as evaluation will lead to discover the
weakness and strengths for further improvement of this program.
The present study was designed in 2009 especially to see the
effectiveness of the working of agricultural extension staff as
perceived by farmers in district Okara-Pakistan. The data were
collected with the help of a specifically designed and pre-tested
interview schedule and total sample was 300 respondents. The
results showed that most 45.0% of the respondents belonged
to the old age (31-40 years) category and most 30% of the
respondents were above illiterate. An overwhelming majority
77.33% of the respondents was in fall radio category. Whereas,
only 29.33% of the respondents reported that they had contact
with Extension Field Staff. An overwhelming majority 74.33%
of the respondents indicated lack of mobility as the major
constraints in approaching agricultural extension education
services. It was concluded that different mass media were not
fully utilized in the area which hindered not only awareness
level of the respondents but also adversely effect the adoption
level regarding the latest production technology related
agriculture sector. On the basis of conclusions it was recommended
that for first of all the educational level of the study area
should be increased and Government should ensure adequate
availability of rural infrastructure facilities to enable more of
the dwellers cultivate the habit of utilizing medias channels as
source of information in agriculture production.