@article{Acquah:162449, recid = {162449}, author = {Acquah, Sarah and Petrolia, Daniel}, title = {Effect of branding Gulf oysters on consumers willingness to pay}, address = {2014}, number = {1374-2016-109367}, pages = {20}, year = {2014}, abstract = {Using a choice experiment this study found that raw oyster consumers are more likely to buy oysters harvested from their region over those harvested outside the region. Consumers are more likely to buy wild-caught oysters over cultivated oysters. Non-Gulf consumers are more likely to buy medium or large size oysters over small size.}, url = {http://ageconsearch.umn.edu/record/162449}, doi = {https://doi.org/10.22004/ag.econ.162449}, }