@article{Kaye-Blake:161984,
      recid = {161984},
      author = {Kaye-Blake, William and Abell, Walter L. and Zellman, Eva},
      title = {Respondents’ ignoring of attribute information in a choice  modelling survey},
      journal = {Australian Journal of Agricultural and Resource Economics},
      address = {2009},
      number = {428-2016-27957},
      pages = {18},
      year = {2009},
      abstract = {One debate in economics centres on consumers’  decision-making strategies and
whether they should be  explicitly considered. The default assumption for choice  modelling
has been that all the attributes presented to  respondents somehow influence their
choices. More recently,  choice modelling research has begun examining how  respondents
use information. This article presents research  that focused on which pieces of
information respondents  used in responding to a choice modelling survey. The use  of
information by respondents was captured in the course of  the administration of a computer-
aided survey, so the  research did not rely on posterior self-reporting. Access  to
the information was captured for each attribute of every  alternative, which allowed
flexibility in assessing use of  information. Three mixed logit models are presented,
based  on three different assumptions about information use. The  results suggest that
accounting for respondents’  information use affects modelling results, but the  impact
on estimates of willingness to pay may be relatively  small.},
      url = {http://ageconsearch.umn.edu/record/161984},
      doi = {https://doi.org/10.22004/ag.econ.161984},
}