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Abstract
This study examined consumer attitudes towards food attributes and origins,
alongside consumer’s willingness to pay (WTP) for food certified for these attributes
in China, India and the UK. The study used surveys including a choice experiment
undertaken in each country. The economic impact of the WTP for food certification
in each of these countries on New Zealand was also assessed using a partial
equilibrium trade model. Results showed environmental, social and basic attributes
in food products were valued positively by consumers in all countries, with WTP up
to 77 per cent extra for food products certified for various attributes.