Canterbury freshwater management is the focus of important decisions with significant challenges. Applying choice modelling, this study explores how Canterbury residents value freshwater attributes related to environmental, economic, social and cultural elements of wellbeing. In particular, this study explores how values for Māori cultural element of water resource relate to the other elements. Results indicate that people value all freshwater attributes considered here, with highest willingness to pay for environmental benefits followed by cultural, recreational and employment benefits. The preference ranking can provide useful information for prioritisation of Canterbury freshwater management objectives.