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Abstract

Irrigated vegetable crop production as a viable economic venture helps farmers gain full employment, all year round and generate substantial amount of income. However, the positive prospects of emergence of dynamic and strong commercial horticulture sector among small farmers in the Lume area (as in other parts of the country) depends partly on further support on marketing and improved post-harvest product handling techniques. Specifically, there is a need to develop and improve marketing outlets for producers, and to improve marketing efficiency and competitiveness of existing vegetable markets. Any marketing support to small vegetable producers should focus on identifying and minimizing/neutralizing the factors that help brokers and wholesalers to determine price to their advantage. Any intervention should also be along the whole vale chain as competitiveness of one market depends on the other that precedes or follows it. It is essential to design marketing strategy for increasing market chain competitiveness (both along the whole value chain and in a given market especially where vegetable growers sell the bulk of their vegetable.

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