@article{Nalley:15791,
      recid = {15791},
      author = {Nalley, Lawton Lanier and Hudson, Darren and Parkhurst,  Gregory M.},
      title = {The Impacts of Taste, Location of Origin, and Health  Information on Market Demand for Sweet Potatoes},
      address = {2004},
      number = {1110-2016-91780},
      series = {AEC Research Report 2004-001},
      pages = {54},
      year = {2004},
      abstract = {Location of product origin is an often-used marketing  device by retailers.  This approach is based on the  assumption that location of origin signals something to  consumers about the underlying quality (or other  attributes) of the product.  This can be an effective  strategy if the signal matches the consumer valuation of  the product after consumption.  In the same vein, health  advertising is used to increase demand for a product that  exhibits "healthy" dietary attributes.  While there have  been numerous studies examining the potential impacts of  these attributes on demand, there have been few rigorous  studies that examine the consistency of consumer valuations  of location of origin before and after they have actually  consumed the product (or before and after health  advertising).  Results show that knowledge of location of  origin of sweet potatoes does have an impact on consumer  valuation. It was also found that both the information from  the taste attribute (experience) and the health attribute  (credence) played a significant role in participant  valuation.},
      url = {http://ageconsearch.umn.edu/record/15791},
      doi = {https://doi.org/10.22004/ag.econ.15791},
}