@article{Florianczyk:157618,
      recid = {157618},
      author = {Florianczyk, Zbigniew and Czapiewski, Konrad and Stawicka,  Ewa},
      title = {New paradigm of rural development – new challenges for  extension services},
      journal = {Rural Areas and Development},
      address = {2009},
      number = {740-2016-51064},
      series = {Rural areas and development},
      pages = {10},
      year = {2009},
      abstract = {The multifunctional concept became one of the most  important directions of EU agriculture development. The  success of multifunctional agriculture is based on growing  demand for non-commodity outputs. The endogenous values of  rural areas that used to be explored mainly by agriculture  are turning to be a base for other economic activities. The  new paradigm of rural development expands the  multifunctional concept and equalises agriculture with  other activities. Further it
stressed that successful  development of rural areas must depend on investment rather  than income support and integrated cooperation of all  stakeholders.
In the article endogenous and exogenous  stimulants of multifunctional rural development are  discussed. The different channels of knowledge transfer to  rural areas are pointed out with the special attention to  advisory services. Based on fi eld study
conducted in  Poland the opinion of farmers that decided to undertake  non-agricultural businesses are to be analysed. Authors  argue that one of the most important obstacles in broad  utilisation of rural resources for non-agricultural  activities is inadequate skills of farmers. That is  partially an outcome of traditional agriculture orientation  of extension services.},
      url = {http://ageconsearch.umn.edu/record/157618},
      doi = {https://doi.org/10.22004/ag.econ.157618},
}