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Abstract
The object of this study is the environmental park “Chico Mendes”
located in Rio Branco - Acre. Being unique and all-enclosing in its nature
it is a public asset. The contingent valuation makes possible the determination
of the total economic value total of a public asset. The people’s
willingness to pay for the park maintenance and conservation shows a
determination of the consumers’ preference. This work attempts to determine
the total economic value of the park. The results show that family
income, value of monthly contribution, sex and age explain the probability
of a person to contribute to the park conservation. Finally, bootstrapping
and risk analysis provide greater safety to the results found.