@article{Govindasamy:155528,
      recid = {155528},
      author = {Govindasamy, Ramu and Puduri, Venkata S.},
      title = {Puerto Rican Consumers' Attitude towards Willingness to  Pay a Premium for Ethnic Produce: An Econometric Analysis},
      journal = {Quarterly Journal of International Agriculture},
      address = {2011},
      number = {892-2016-65196},
      series = {Quarterly Journal of International Agriculture 50 (2011)},
      pages = {11},
      year = {2011},
      abstract = {The primary objective of this study is to predict Puerto  Rican consumer’s willingness
to pay a premium for ethnic  produce. Particularly, this paper analyzes the effects of  Puerto Rican consumers’ socio-economic characteristics and  their expressed value
judgments on their willingness to pay  a premium for ethnic produce using a logit
analysis. A  telephone survey was conducted by a private marketing  company for the
Puerto Rican ethnic group in 16 states of  east-coast United States from Florida to
Maine and  Washington, D.C., and based on random sampling, 271  respondents were
interviewed in 2006. Consumers who  participated in the survey were asked whether
they were  willing to pay a premium price for Puerto Rican ethnic  produce or not, and
based on this response, a logit model  was developed to predict their willingness to pay
a premium  for ethnic produce.},
      url = {http://ageconsearch.umn.edu/record/155528},
      doi = {https://doi.org/10.22004/ag.econ.155528},
}