@article{Chen:15515,
      recid = {15515},
      author = {Chen, Kevin Z. and Ali, Murad and Veeman, Michele M. and  Unterschultz, James R. and Le, Theresa},
      title = {RELATIVE IMPORTANCE RANKINGS FOR PORK ATTRIBUTES BY  ASIAN-ORIGIN CONSUMERS IN CALIFORNIA: APPLYING AN ORDERED  PROBIT MODEL TO A CHOICE-BASED SAMPLE},
      journal = {Journal of Agricultural and Applied Economics},
      address = {2002-04},
      number = {1379-2016-112970},
      pages = {13},
      year = {2002},
      abstract = {This paper reports on a study examining the ranking of  selected attributes of fresh pork by Asian-origin consumers  in San Francisco, California.  Freshness is ranked as the  most important attribute, followed by the attributes of the  color of meat, lowness in fat, and the whiteness of fat.   The attributes of price, freedom from chemicals, and being  USDA labelled were also ranked to be of importance.   Empirical results from an ordered probit model, postulated  to explain respondents' importance rankings of attributes,  suggested that particular demographic and socio-economic  characteristics of Asian-origin consumers influenced the  importance rankings of selected pork attributes.  The  findings suggest that Asian-origin consumers should not be  treated as a single homogeneous niche group in marketing,  since there are identifiable sub-groups of these consumers  with specific attitudes and preferences.},
      url = {http://ageconsearch.umn.edu/record/15515},
      doi = {https://doi.org/10.22004/ag.econ.15515},
}