Factors influencing the adoption of Integrated Pest Management (IPM) techniques are studied using survey data from individual vegetable producers from Florida, Michigan, and Texas. Farmers who adopt IPM tend to be less risk averse and use more managerial time on farm activities than nonadopters. Adopters are also more likely to operate large, irrigated farms and use more family labor. Locational factors and the type of crop grown are also influential in IPM adoption. The analysis uses a logit framework and introduces adopter categories first conceptualized by rural sociologists.