A multinomial logit model was estimated and used to analyze the impact of various producer characteristics on the adoption of flow-through and recirculating technology in soft-shelled crab production. Because of the industry's geographic isolation and high turnover rate, data was collected by personal interviews in 1991. The results suggest that increased adoption might be fostered by targeting education programs towards full time, family operated businesses in nontraditional production regions. However, development of effective education programs may be hindered by the lack of a significant relationship between producer adoption decisions and the information provided by university or extension personnel.


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