Global Climate Change (GCC) can bring about changes in ecosystems and consequently in their services value. Here we show that the urban population in Israel values the green landscape of rangelands in the mesic Mediterranean climate region and is willing to pay for preserving it in light of the expected increasing aridity conditions in this region. Their valuation of the landscape is higher than that of the grazing services these rangelands provide for livestock growers. These results stem form a Time-for-Space approach with which we were able to measure changes in biomass production and rainfall at four experimental sites along an aridity gradient.