000149656 001__ 149656
000149656 005__ 20210819131806.0
000149656 0247_ $$2doi$$a10.22004/ag.econ.149656
000149656 037__ $$a1348-2016-106551
000149656 041__ $$apor
000149656 245__ $$aSEGMENTAÇÃO, PADRÕES DE QUALIDADE E CUSTOS DE TRANSAÇÃO NO MERCADO DE TRIGO BRASILEIRO
000149656 260__ $$c2007
000149656 269__ $$a2007
000149656 270__ $$mbruno@perosa.com.br$$pPEROSA,   BRUNO BENZAQUEN
000149656 300__ $$a12
000149656 336__ $$aConference Paper/ Presentation
000149656 520__ $$aAs mudanças institucionais ocorridas a partir de 1990 obrigaram os agentes da cadeia do
trigo a segmentar seus produtos de forma a concorrer com os produtos importados que
adentraram no mercado brasileiro. Nesse processo se fez necessário a implantação de
novos sistemas de classificação de trigo por qualidade. Esse artigo tem por objetivo
analisar o impacto desses novos padrões sobre os custos de transação e, conseqüentemente,
sobre as estruturas de governança que regulavam essas transações. Foram utilizados
aportes teóricos ligados a Nova Economia Institucional, destacando-se a Economia dos
Custos de Transação e a Economia dos Custos de Mensuração. Verificou-se que os padrões
de qualidade têm permitido a coordenação da produção de trigo pelos elos a jusante sem a
utilização de estruturas de governança mais integradas.-----The institutional changes which took place by 1990 forced the players operating on the
Brazilian wheat chain to segment their products in a way to compete with the imported
products. This process demanded the establishment of a new classification system for the
wheat quality. This paper aims to explain how the new quality standards impacted on transaction costs, and therefore, on the governance structures which regulated the
transactions on the Brazilian market. With this goal this paper will be referring to
theoretical approaches related to the New Institutional Economics, as the Transaction Cost
Economics and the Measurement Cost Economics. It was observed that the quality
standards have allowed agents on milling and processing tiers to coordinate the production
of wheat without the use of more integrated forms of governance structures.
000149656 546__ $$aPortuguese
000149656 650__ $$aAgribusiness
000149656 650__ $$aCrop Production/Industries
000149656 6531_ $$amudança institucional
000149656 6531_ $$amercado de trigo
000149656 6531_ $$asegmentação de mercado
000149656 6531_ $$acoordenação
000149656 6531_ $$acustos de transação
000149656 700__ $$aPEROSA, BRUNO BENZAQUEN
000149656 700__ $$aPEROSA, JOSE MATHEUS
000149656 8564_ $$9b573fc4e-2146-4d5d-884a-2c1bcf076987$$s81226$$uhttps://ageconsearch.umn.edu/record/149656/files/125.pdf
000149656 887__ $$ahttp://purl.umn.edu/149656
000149656 909CO $$ooai:ageconsearch.umn.edu:149656$$pGLOBAL_SET
000149656 912__ $$nSubmitted by Adrienne Keiser (keise023@umn.edu) on 2013-05-28T19:02:05Z
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  Previous issue date: 2007
000149656 913__ $$aLicense granted by Adrienne Keiser (keise023@umn.edu) on 2013-05-28T18:59:09Z (GMT):

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000149656 980__ $$a1348
000149656 982__ $$gSociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER)>45th Congress, July 22-25, 2007, Londrina, Paraná, Brazil