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Abstract

Based on the theory of competitive advantage and value chain, this paper establishes the indicator system, and develop the strategic framework using the fuzzy Delphi method. Then the triangular fuzzy number model is established using Fuzzy Analytic Hierarchy Process, and the key factors influencing biotechnology industry are extracted. The results show that in terms of weight, the key factors influencing the success of biotechnology industry are sequenced as follows: “open innovation capacity”, “quality and cost control ability”, “advanced customer-oriented product manufacturing capacity”, “technology R & D personnel's capacity”, “brand image building capacity”, “logistics and sales capacity”, “grasping the market demand trends”. The manufacturers and government decision-making body can use this as the basis, to promote the development of the biotechnology industry.

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