@article{Doherty:148831,
      recid = {148831},
      author = {Doherty, Edel and Campbell, Danny and Hynes, Stephen and  van Rensburg, Thomas},
      title = {Labelling effects in discrete choice experiments},
      address = {2012},
      number = {1155-2016-92991},
      series = {Working Paper Series},
      pages = {35},
      year = {2012},
      abstract = {Discrete choice experiment data aimed at eliciting the  demand for recreational
walking trails on farmland in  Ireland is used to explore whether some respondents
reach  their choices solely on the basis of the alternative’s  label. To investigate this
type of processing strategy,  this paper exploits a discrete mixtures approach that  also
encompasses continuous distributions to reflect the  heterogeneity in preferences for
the attributes. We find  evidence that a proportion of respondents adopt this  processing
strategy and that the strategies employed by  rural and urban respondents are
somewhat different. Results  further highlight that model fit and measures of  welfare
are sensitive to assumptions related to processing  strategies among respondents.},
      url = {http://ageconsearch.umn.edu/record/148831},
      doi = {https://doi.org/10.22004/ag.econ.148831},
}