@article{Gwin:145331,
      recid = {145331},
      author = {Gwin, Lauren and Durham, Catherine A. and Miller, Jason D.  and Colonna, Ann},
      title = {Understanding Markets for Grass-Fed Beef: Taste, Price,  and Purchase Preferences},
      journal = {Journal of Food Distribution Research},
      address = {2012},
      number = {856-2016-58084},
      pages = {21},
      year = {2012},
      abstract = {We use results of a consumer taste test conducted in  Portland, Oregon, and choice-based conjoint
analysis to  examine consumer attitudes about grass-fed beef compared to  conventional grain-fed:
taste preferences, willingness to  pay, and willingness to buy frozen meat in bulk. We  consider
the effect of demographic, attitudinal, and  shopping location characteristics of consumers. A
baseline,  uninformed consumer will pay $0.90-$0.94/pound more for  grass-fed ground beef;
knowledge about production and  nutritional factors increases the premium. A majority of  participants
would buy in bulk if they knew a producer or a  friend referred them; 72% will buy frozen
beef.},
      url = {http://ageconsearch.umn.edu/record/145331},
      doi = {https://doi.org/10.22004/ag.econ.145331},
}