The objective of this investigation was to identify the channels and marketing margins for dairy products in the community of Dobladero Jose Azueta, Veracruz, Mexico. To this end, we interviewed key participants including producers, owners of dairies and retailers. The results show that the main distribution channel is formed by the sale of milk to cheese producers in the area, who transform it into cheese and string cheese products that are either sold to consumers directly or through retailers, resulting in variation in Gross Marketing Margins (MBC) and Direct Producer Participation (PDP). We conclude that the increase of intermediaries and the costs incurred by each participant influence the price increases to consumers. However, the roles played by intermediaries in the channel are essential as they allow consumers to obtain the dairy products with the quality and price, at the time and place required.


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