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Abstract
This paper presents a methodology for analyzing the competitiveness of agribusiness value
networks. The methodological approach consists of three stages of analysis confined within the
Logical Framework: the diagnosis of the network sustained on competitive advantage and the
analysis of environmental megatrends based on strategic prospective method and the business
models; defining the central problem and their causal relationship, and the definition of
strategic actions. The expected outputs of the implementation are: determining the competitive
position of the network, the construction of the complex causal, and the design of an effective
intervention strategy that promotes competitive development integrated for focused and viable
actions.